GPRMC hires vice president of marketing and communications
LENEXA, Kan. (October 15, 2012) — After conducting a nationwide executive search led by healthcare leadership solutions firm B. E. Smith, Great Plains Regional Medical Center (GPRMC) in North Platte, Neb., has hired Fiona Libsack as vice president of marketing and communications. A seasoned healthcare executive with 12 years of healthcare marketing and public relations leadership experience, Libsack will assume her new duties at GPRMC immediately.
“Fiona has a proven track record in developing and implementing marketing initiatives resulting in growing market strength and branding,” said Marcia Baumann, vice president of growth and development, Great Plains Regional Medical Center. “Her collaborative leadership style and diverse background in marketing and communications will be an outstanding addition to Great Plains Regional Medical Center.”
Prior to joining GPRMC, Libsack served as marketing and communication strategist for Poudre Valley Health System in Fort Collins, Colo. She successfully managed marketing, communication and public relations initiatives for the cardiovascular service line, neurosciences division, trauma and emergency services, occupational health and physician recruitment. She also served as community relations manager for Regional West Health Services in Scottsbluff, Neb.
“Great Plains Regional Medical Center was looking for a vice president of marketing and communications who could lead strategic planning and continue to grow the organization’s brand,” said Teresa Collins, vice president of executive search for B. E. Smith, the leadership solutions firm who conducted the nationwide search for Great Plains Regional Medical Center. “Fiona possesses the exact skill sets they needed.”
Libsack earned a master’s degree in public administration and a bachelor’s degree in political science at the University of Wyoming. She has a national accreditation in health care public relations and is a member of the American College of Healthcare Executives (ACHE).
About Great Plains Regional Medical Center
Great Plains Regional Medical Center (GPRMC) is a non-profit regional medical center that offers a comprehensive range of services including cancer care, general and specialty surgical services, women’s services, a free standing imaging center, behavioral health services and a hospitalist program. GPRMC is the only level III trauma center in west central Nebraska. For more information, visit gprmc.com.
About B. E. Smith
Founded in 1978, B. E. Smith is a full-service healthcare leadership solutions firm and the top-ranked provider of senior-level leadership services including Interim Leadership, Executive Search and Consulting Solutions. Veteran healthcare leaders and regional healthcare experts partner with each client to create customized solutions. B. E. Smith’s proven methodology has resulted in the recent placement of more than 600 leaders into healthcare organizations worldwide. The firm utilizes a comprehensive sourcing strategy incorporating the latest marketing techniques, association partnerships, social networking and the largest database of skilled senior-level healthcare executives in the industry to deliver immediate results in today’s complex healthcare environment. For more information, visit BESmith.com or call 877-802-4593.